Apollo Tyres becomes official supplier for Volkswagen Passat
Kerala based tyre manufacturer Apollo Tyres has been selected by Volkswagen to supply tyres for their model Passat across the world. After achieving huge success in India, Apollo Tyres is trying to make inroads into the European car tyre market which is currently dominated by Michelin, Pirelli and Bridgestone. The company presently has a presence in 14 countries in Europe. In India, the company is preparing to launch its 4G series of tyres with sizes ranging from 12-18 inches.
Currently ranked as the World’s 15th biggest tyre manufacturer, Apollo Tyres has also revealed that it will be bringing its ‘Vredestein’ brand to India this year. Although there are plans for a soft launch in June at Noida’s Buddh International Circuit, but the company will introduce these products in India only in the third quarter of the calendar year.
With the likes of Michelin, Bridgestone and Pirelli and already established themselves here, Apollo Tyres will now roll up their sleeves and start importing its high performance tyres in India. The range includes Sportrac 5, Ultrac Cento and the Ultrac Sessanta and Ultra Sessanta SUV tyres. While prices have not been fixed yet, but the company has confirmed its initial focus will be on the Tier 1 and Tier 2 cities in India only. The company shall also compliment the rising demand of luxury vehicles in India.